About The Brand Mascots
I’m Lou Simeone, an illustrator and designer specializing in mascot logos, character design, and illustration-led branding. I work directly with clients who want more than a surface-level mark and understand the value of a character that can carry a brand’s personality across packaging, merchandise, marketing, and beyond.
My approach blends illustration, design thinking, and brand strategy. Each mascot or logo character is developed with intention, from concept and personality to visual execution, so it functions not just as an image, but as a recognizable brand asset.
The Brand Mascots was built for businesses, sports brands, and entertainment-driven creators — including bands, recording artists, and content creators — who value original, character-driven branding. Every project is thoughtfully developed, carefully illustrated, and designed to stand the test of time. If you're looking for expressive, illustration-forward branding with depth and clarity, you're in the right place.