I'm Lou Simeone, an illustrator and designer specializing in mascot logos, character design, and illustration-led branding. I collaborate directly with clients who seek more than a surface-level mark and understand the importance of a character that embodies a brand's personality across packaging, merchandise, marketing, and beyond.

My approach combines illustration, design thinking, and brand strategy. Each mascot character and logo is developed with intention, from concept and personality to visual execution, ensuring it functions not only as an image but also as a recognizable brand asset.

The Brand Mascots was created for businesses, sports brands, and entertainment-focused creators, including bands, recording artists, and content creators who value original, character-driven branding. Each project is meticulously crafted, featuring thoughtful illustrations and enduring designs. If you are looking for expressive, illustration-rich branding that delivers depth and clarity, you're in the right place.