Coach’s Chicken partnered with The Brand Mascots to develop a distinctive mascot logo for a growing restaurant concept rooted in bold flavor and American comfort food. The objective was to create a character-led identity that would command attention across storefront signage, packaging, uniforms, and promotional materials.
I designed a stylized chicken mascot with a confident, approachable presence, expressive enough to convey personality, yet refined enough to maintain a strong brand presence. The character was developed alongside a custom-drawn wordmark, ensuring the typography and illustration function as a unified visual system rather than separate elements.
Every component was built for clarity at scale, strong silhouette recognition, and long-term brand consistency. The result is a mascot logo that feels iconic, practical, and adaptable, designed to perform across real-world restaurant applications while establishing a memorable foundation for future growth.
The Brand Mascots develops distinctive character-led identities for restaurants and consumer brands ready to stand apart.
