ShamPooch Mascot Logo Design for a Dog Grooming Service

Shampooch is a self-initiated mascot logo concept created for an independent dog grooming service competing in a market dominated by national chains. The goal was to develop a character-driven identity that feels warm, memorable, and instantly approachable while maintaining a polished, professional presence.

Illustrated dog mascot sitting in a bubble-filled bathtub wearing a shower cap, smiling while scrubbing his armpit with a brush, with “Shampooch” hand-lettered on the tub for a dog grooming service logo.
The bathing dog mascot brings humor and charm to the forefront, reinforcing the care and personality behind the brand. Designed to stand out on a mobile grooming van or storefront signage, the mark positions a small grooming business as confident, personable, and impossible to overlook.
If your pet service business needs a character that feels trustworthy, friendly, and instantly recognizable, let’s design a mascot that pet owners connect with and remember.

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