Triangle Tackle entered the market with a focused mission: deliver high-performance braided line and leader systems for serious saltwater anglers. The identity needed to reflect strength, movement, and confidence without relying on the predictable visual tropes common in the fishing industry.
I developed a custom yellowfin tuna mascot that captures controlled aggression and forward motion. The illustration balances energy with clarity, ensuring strong visibility across apparel, decals, and print while maintaining a bold presence at larger scales.
The typography was structured to reinforce durability and performance, supporting the mark without competing for attention. The result is a cohesive brand identity built for anglers who demand reliability and precision in every connection.
The final brand system included primary and secondary logo marks in full color, grayscale, and black-and-white, apparel mockups, a custom business card design, and professionally managed print production.
Built for brands that live outdoors. If your fishing or performance gear company needs a mascot with presence and grit, let’s design one that commands attention on and off the water.
